MM1001: Principles of Marketing

What you’ll study: Foundational marketing concepts including needs, wants, exchange, and customer value.

You’ll learn: The basic roles of marketing in business and society, and the structure of the marketing environment.

Why it matters: It sets the base for all future marketing studies and helps students see the big picture from the start.

MM1002: Principles of Management

What you’ll study: Introduction to planning, organizing, leading, and controlling in business.

You’ll learn: Key management theories and how organizations operate their function internally.

Why it matters: Marketers must understand how companies operate to align campaigns with business goals.

MM1003: Principles of Economics

What you’ll study: Basic economic concepts such as demand and supply, opportunity cost, and market structures.

You’ll learn: How markets operate and how economic factors affect businesses.

Why it matters: Marketing decisions are shaped by economic environments.

SU1001: Computer Skills

What you’ll study: Basic computer operations and common software used in academic and business settings.

You’ll learn: To use tools like Microsoft Office, email systems, and file management.

Why it matters: A marketer must be digitally literate to survive and thrive in modern environments.

SU1003: English for University Students

What you’ll study: Academic reading, writing, listening, and speaking in English.

You’ll learn: To communicate effectively in academic contexts.

Why it matters: English is the language of global marketing and is essential for research and career advancement.

SU1006: Principles of AI in Marketing

What you’ll study: Basics of AI, data analysis, machine learning applications.

You’ll learn: Use AI tools, predict trends, understand consumer behavior smartly.

Why it matters: Improves marketing strategies, saves time, increases decision accuracy.

MM2001: Marketing Mix

What you’ll study: The 4Ps—Product, Price, Place, and Promotion—and how they interact.

You’ll learn: To evaluate and apply these components in marketing planning.

Why it matters: To guide market research and identify the core values to reach optimum sales.

MM2002: Marketing Computer Skills

What you’ll study: Basic software used in marketing, like Excel, PowerPoint, and possibly Canva.

You’ll learn: To build marketing presentations, conduct data analysis, and work with creative tools.

Why it matters: These skills are essential to enable marketers to leverage online platforms and create campaigns to reach target audiences.

MM2003: Principles of Accounting

What you’ll study: Fundamentals of financial and managerial accounting.

You’ll learn: To understand financial statements and basic budgeting.

Why it matters: Marketing activities are tied to cost, revenue, and financial performance.

SU1002: Academic Skills

What you’ll study: Research, writing, presentation, and study skills.

You’ll learn: To structure reports, cite sources, and think critically.

Why it matters: Professionals must write marketing reports clearly and think analytically.

SU1004: English for Specific Purpose

What you’ll study: Business and marketing English terminology.

You’ll learn: To write and speak in marketing-specific contexts (emails, pitches, campaigns).

Why it matters: Builds communication fluency for future international and local marketing roles.

SU1005: Kurdish Studies

What you’ll study: History, culture, and language of the Kurdish region.

You’ll learn: To understand the socio-cultural background of the local market.

Why it matters: Helps marketers tailor campaigns with local relevance and respect.

MM3001: Marketing Management

What you’ll study: How to plan, implement, and control marketing strategies.

You’ll learn: How to build a marketing plan, choose a target audience, and position a product.

Why it matters: It connects businesses with their target customers, builds relationships and drives sales.

MM3002: Marketing Relations

What you’ll study: Building long-term relationships with customers.

You’ll learn: How to use CRM tools and maintain strong customer loyalty.

Why it matters: Retaining customers is more cost-effective than finding new ones.

MM3003: Marketing Ethics

What you’ll study: Ethics in advertising, promotion, and product claims.

You’ll learn: How to avoid misleading campaigns and promote trust in the brand.

Why it matters: Ethical marketing builds long-term brand reputation.

MM3004: Marketing Entrepreneurship

What you’ll study: Starting your own marketing-related business.

You’ll learn: Build a business model, pitch ideas, and create marketing strategies.

Why it matters: Prepares students to be proactive mindset for future career paths and potential ventures.

MM3005: Micro Economics

What you’ll study: The bigger economic picture (inflation, GDP, trade).

You’ll learn: How external economic conditions affect markets and pricing.

Why it matters: Marketers need to understand how global economics impact demand and strategy.

MM3006: Customer Behavior

What you’ll study: How consumers think, feel, and decide when buying.

You’ll learn: To analyze buyer psychology, cultural factors, and how customer decisions change over time.

Why it matters: Understanding customer behavior enables marketers to design more effective messages and select the most suitable target audiences.

MM4001: Negotiation Management

What you’ll study: The art of reaching business agreements.

You’ll learn: To practice negotiation scenarios and learn persuasion techniques.

Why it matters: Help managers to achieve their objectives, make strategic decisions and deal with complex situations in the business world.

MM4002: Marketing Research & Consumer Insights

What you’ll study: How to gather and interpret data from customers.

You’ll learn: Design surveys, analyze data with tools like SPSS, and write insight reports.

Why it matters: Research helps marketers make better decisions and reduce risk.

MM4003: Digital Marketing

What you’ll study: Promoting products using digital platforms like social media and search engines.

You’ll learn: How to run basic ad campaigns, use SEO/SEM, and measure digital results.

Why it matters: Digital marketing is one of the most in-demand skills in today’s market.

MM4004: Human Resource Management for Marketing (Team & Talent Management in Marketing)

What you’ll study: Leading and managing teams in marketing settings.

You’ll learn: How to hire creative teams, boost their performance, and build a positive team culture.

Why it matters: Effective marketing relies on strong teamwork and internal communication.

MM4005: Promotion & Public Relations

What you’ll study: Communicating with the public to promote a brand.

You’ll learn: To create promotional plans, organize events, and write press releases.

Why it matters: PR and promotion are essential for brand visibility and trust.

MM4006: Branding Management

What you’ll study: Creating and maintaining a strong brand identity.

You’ll learn: Develop storytelling, logos, visuals, and messaging.

Why it matters: You will be able to influence people’s perceptions of the company brand and drive new business.

MM5001: Modern Marketing Studies

What you’ll study: The latest trends in marketing, like influencer marketing, AI, and personalization.

You’ll learn: To follow industry shifts and explore how modern tools and ideas affect brands.

Why it matters: Helps students stay up to date and are essential for success and sustainability.

MM5002: Planning & Developing Products

What you’ll study: How to turn an idea into a real product using planning tools and creativity.

You’ll learn: To brainstorm ideas, analyze markets, and design new products with user needs in mind.

Why it matters: Knowing how to create successful products is a core skill for marketing innovation.

MM5003: Creative Marketing & Advertising

What you’ll study: Creating strong advertising campaigns from start to finish.

You’ll learn: How to write creative messages, choose media channels, and build visuals.

Why it matters: This helps students become creative marketers who understand real campaign building.

MM5004: Business Consulting & Client Management

What you’ll study: How to work with clients, understand their problems, and offer marketing solutions.

You’ll learn: How to develop proposals, present strategies, and manage client relationships.

Why it matters: Play a vital role in providing expert advice on a range of business needs and creating partnerships that drive long-term value.

MM5005: Knowledge Marketing

What you’ll study: Sharing valuable knowledge to build trust with audiences, such as blogs, articles, or webinars.

You’ll learn: To write and publish useful content that positions a brand as an expert.

Why it matters: Content-driven marketing builds authority and keeps audiences engaged long term.

MM5006: Elective

• Marketing Feasibility Study: What you’ll study: Testing if a product idea is realistic and worth investing in. You’ll learn: To evaluate demand, cost, and market competition before launching. Why it matters: A key skill for entrepreneurs and product managers.
• Marketing Crisis Management: What you’ll study: Handling brand problems when something goes wrong. You’ll learn: To plan for emergencies and respond with the right messages. Why it matters: Good crisis skills protect brand image and customer trust.

MM6001: Social Media Marketing

What you’ll study: Using platforms like TikTok, Instagram, and LinkedIn to promote brands.

You’ll learn: To build content plans, track engagement, and create digital impact.

Why it matters: Businesses can reach a much larger set of potential customers than ever before.

MM6002: Service Marketing

What you’ll study: Marketing services (like hotels or banks), which are different from products.

You’ll learn: To manage service quality, customer satisfaction, and reviews.

Why it matters: Service marketing can drive revenue growth by attracting new customers and encouraging upselling opportunities.

MM6003: Financial Accounting for Marketers

What you’ll study: Basic financial skills marketers need, like budgeting and ROI.

You’ll learn: To read reports, plan campaign costs, and show financial impact.

Why it matters: Marketers who understand money make smarter business decisions.

MM6004: Capstone Project

What you’ll study: Bringing together all skills to plan a full campaign or product launch.

You’ll learn: To work in teams and apply real marketing strategies from idea to result.

Why it matters: A bridge between academic learning and real-world practice.

MM6005: Agriculture Marketing

What you’ll study: Marketing for food, farming, and natural products.

You’ll learn: To understand food chains, fair trade, and promote farm products.

Why it matters: Great for work in sustainability, food companies, or rural projects.

MM6006: Elective

• Industrial Marketing: What you’ll study: Marketing for factories and businesses, not customers. You’ll learn: To study B2B buyer behavior, industrial sales, and business relationships. Why it matters: Useful for working with manufacturing or supplier-side companies.
• Energy Marketing: What you’ll study: Marketing energy services or sustainable solutions. You’ll learn: To create awareness campaigns and promote green energy options. Why it matters: Important for students interested in clean energy, B2B, or environmental sectors.

MM7001: Marketing Design & Graphics

What you’ll study: Designing visuals like logos, ads, and social media content using Canva or Adobe tools.

You’ll learn: To apply design principles and create attractive, professional marketing materials.

Why it matters: Strong visuals improve brand recognition and boost campaign effectiveness.

MM7002: Data Analysis (SPSS)

What you’ll study: Using software to understand customer data and trends.

You’ll learn: To analyze numbers, run statistical tests, and explain results clearly.

Why it matters: Marketers are empowered to make well informed judgements by the useful information that data analysis offers.

MM7003: Marketing Communications

What you’ll study: Creating unified messages across different channels like TV, social media, and print.

You’ll learn: To plan integrated campaigns, build consistent brand messaging, and choose the right mix of tools.

Why it matters: Integrated marketing is essential for maintaining brand clarity and reaching diverse audiences.

MM7004: Total Quality Management

What you’ll study: Ensuring consistent service quality and continuous improvement.

You’ll learn: To evaluate service delivery and use feedback for better customer satisfaction.

Why it matters: Essential for any marketer working in service industries.

MM7005: Elective

• Retail Trade: What you’ll study: How stores attract customers through layout, merchandising, and display. You’ll learn: To analyze and redesign store environments to improve sales. Why it matters: Key for careers in fashion retail, supermarket chains, and physical shop management.
• Electronic Commerce: What you’ll study: Selling products online using platforms like Shopify or WordPress. You’ll learn: To build online stores, manage listings, and optimize user experience. Why it matters: E-commerce skills are critical for any marketer in the digital age.

MM7006: Research Project

What you’ll study: Conducting a real research project, including data collection, analysis, and thesis writing.

You’ll learn: To build a research proposal, analyze findings, and defend ideas in front of an academic panel.

Why it matters: Builds research, writing, and presentation skills vital for academic or agency work.

MM8001: AI Marketing

What you’ll study: Using artificial intelligence tools to improve marketing effectiveness.

You’ll learn: To personalize campaigns, automate tasks, and understand the ethical implications of AI.

Why it matters: AI skills are in high demand and give marketers a competitive edge.

MM8002: Tourism Marketing

What you’ll study: Promoting destinations and services to attract tourists.

You’ll learn: To create seasonal tourism campaigns and understand traveler behavior.

Why it matters: Useful for raising awareness, motivating consumers, promoting image, and convincing consumers of hospitality.

MM8003: Marketing Strategies

What you’ll study: Making long-term business decisions and managing competitive advantage.

You’ll learn: To use tools like SWOT, PESTLE, and Porter’s Five Forces to guide strategy.

Why it matters: Marketers need strategic skills to align campaigns with business goals.

MM8004: Advanced Case Studies in Marketing

What you’ll study: Analyzing real marketing campaigns from famous brands and identifying what worked or failed.

You’ll learn: To apply critical thinking and draw lessons from actual industry examples.

Why it matters: Case analysis prepares students for solving real-world challenges strategically.

MM8005: Elective

• Political Marketing: What you’ll study: Promoting political figures or causes through strategic messaging. You’ll learn: To design campaign messages, analyze public opinion, and manage images. Why it matters: Great for careers in public affairs, NGOs, or political consultancy.
• Personal Branding: What you’ll study: How to shape and communicate your unique professional identity in the marketing world. You’ll learn: To create a personal brand strategy, write compelling bios, design your LinkedIn profile, and build an online presence that reflects your strengths. Why it matters: In a competitive market, marketers must stand out, not just promote brands, but be brands themselves. Personal branding helps with job hunting, networking, and long-term career success.

MM8006: Research Project – Final

What you’ll study: Finalizing the thesis and preparing a professional presentation or portfolio.

You’ll learn: To compile, edit, and present the research with confidence.

Why it matters: It helps students to learn new things about the world, boost knowledge, analyze data, and come up with their own ideas.